Following its successful debut in Seoul, Sip & Flip returned to New York City. The event offered the same immersive experience, blending innovative exhibitions, and thoughtful partnerships to engage a local audience with the essence of Issue 5.

LEE’S | 173 Canal Street, 3rd FL, New York

January. 6 – 8, 2023 

Visitors were invited to engage with the pages of Issue 5 in a dynamic, tactile manner, surrounded by the rich cultural atmosphere of one of the city’s most iconic neighborhoods. This immersive setting fostered a deeper connection to the magazine’s content, offering a fresh lens through which to explore the artists’ stories and the design elements that define the publication.

In an effort to continue enriching the visitor experience, Plus Magazine once again partnered with OSULLOC, a distinguished Korean tea brand, alongside KHEE Soju, a renowned alcoholic beverage brand founded by Eva Chow. The seamless integration of these traditional beverages created a unique ambiance, allowing guests to immerse themselves fully in the exhibition while savoring the distinct flavors of Korean culture. 

Photography by Jae Kim

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